Staging by the Numbers

Spring is traditionally a very active time of year for residential real estate sales.  Buyers are initiating home searches so that they can complete the home buying process and move into a new home by early summer.  Sellers who wish to take advantage of this active sales period will get a jump on the market by listing their homes during spring months.

As a seller, your goal is to sell your home quickly and profitably.  As you initiate the sales process, you will have many decisions to make to prepare your property for listing, including whether or not to stage your home.  Staging is simply preparing your home for sale to attract the largest pool of buyers.  In considering staging as an option to make your home stand out from the crowded field, don’t forget to consider the numbers.

What do most home sellers have in common? A desire for the most advantageous sales outcome with the least amount of up-front cost and effort.  Our homes are the largest investment many of us have, and as with any financial endeavor, you must consider return on investment when you prepare your home for sale.  That’s where numbers come in handy!  A recent study by the National Association of Realtors® found the following:

Would you like to have a 3-to-1 advantage over your competition?  Who wouldn’t?  On average, staged homes sell three times faster than unstaged homes.

A whopping 81 percent of buyers report finding it easier to visualize a staged property as their future home than an unstaged property.  With tasteful staging, each room’s function is clearly defined, and your home’s most appealing features are showcased.

90 percent of home buyers will begin their home search online.  Before your home is photographed, your professional stager will target and capture your targeted buyer pool utilizing specific design styles and staging techniques.

Still worried about the upfront cost of staging?  Buyers agents consistently report that staged homes not only sell at top of the range for comparable properties, but also increase the price buyers are willing to offer by up to five percent.

In short, when considering the costs of preparing your home for sale, remember that most, if not all, up-front costs can be recouped when your home sells quickly for at or above asking price.  This is the ultimate goal of staging.